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It’s no coincidence that Bell is both the first name in speed and the first name in helmets. Born in the 1950’s California hot rod and racing scene, Bell founder Roy Richter built an entire industry anticipating the unmet needs of those with a speed-hungry disposition. Throughout the years nearly every advance on the list of helmet “firsts” were built under Bell’s auspices. That drive to anticipate and create continues, as much a part of Bell’s ethos today as it was back in Roy’s day. Whether for auto racing, motorcycling or bicycling, Bell is synonymous with instilling confidence and enabling awesomeness. Established 1954, proven ever since.

Youles Motorcycles now stock Bell as part of a wide range of motorcycle riding wear. Bell Helmets will have a lid to suit everyone; from the classic open face to the full face they pioneered in 1968, meaning you’ll never have to sacrifice style for safety, or vice versa. In stock in both of our stores - Blackburn, Lancashire, and Manchester – staff will always be on hand to help you find the perfect fit.