VESPA MARKS 75TH ANNIVERSARY WITH A
SPECIAL SERIES
THE VESPA 75th WILL BE SOLD IN 2021
ONLY: A UNIQUE OFFER TO CELEBRATE A LEGEND THAT HAS ACCOMPANIED OUR CHANGING
LIFESTYLE OVER 75 YEARS
AVAILABLE IN THE PRIMAVERA AND GTS MODELS, WITH A STYLING CREATED
SPECIFICALLY FOR THE ANNIVERSARY: AN EXCLUSIVE LIVERY, SPECIAL FINISHES, NEW
SADDLE AND CHROME-PLATED LUGGAGE RACK FOR A BAG DESIGNED FOR THE SCOOTER
From
23 April 1946, the patent filing date, to 2021: seventy-five years of history
during which the Vespa has taken the roads of the entire world up by a whole
new gear. A period that has seen the Vespa lead new trends in social customs,
music, youth culture, accompany the growth of countries and continents and
become a timeless icon, a symbol of contemporary living, an example of Italian
style and technology.
To celebrate the Vespa’s 75th
anniversary as a true citizen of the world, a new special series, Vespa 75th,
has been created for the Vespa Primavera models and the Vespa GTS models.
The following models will be
available in the UK from March 2021 until end 2021 only.
Vespa Primavera 75th-
125cc - RRP £4,900
Vespa GTS Super Tech 75th
- 125cc - RRP £6,100
Vespa GTS Super Tech 75th
- 300cc - RRP £6,650
A unique offer, which is also
presented on the VESPA.COM website and the Vespa social media channels.
The Vespa 75th body,
all-steel as always, is presented in “Giallo 75th”, an original metallic
yellow. Developed specifically for the new series as a contemporary
interpretation of hues in vogue in the 1940s, the colour evokes the heritage,
innovative spirit and fashion-loving style of the Vespa.
The side panels and front
mudguard display the number 75 in a slightly stronger shade, creating a quietly
elegant tone-on-tone effect, which is repeated on the front of the scooter,
where the traditional “tie” is an opaque “Giallo Pirite” yellow.
The two-wheeler also features
a special nubuck leather saddle with edge in Grigio Fumo grey, wheel rims painted
in grey with a diamond finish and a host of chrome-plated details,
including the “tie” ornaments, the badge on the front mudguard, the instrument
cluster surround, the muffler cover, the rear-view mirrors and, on the GTS
only, the foldaway passenger footpegs.
The rear luggage rack,
another distinctive feature of the Vespa 75th, is also chrome-plated: it houses
a round bag whose shape replicates the typical spare wheel holder. Made
from velvety-soft nubuck leather in the same colour as the saddle, the bag has
a shoulder strap for easy carrying, and clips on the luggage rack with a
quick-release mechanism. It comes with a waterproof cover.
Like all Vespa special
editions, the series is identified with a plate behind the leg shield.
In technology terms, the
Vespa 75th represents the top of the Vespa range: all the models of this
anniversary version (with a 50 cc plus engine) are equipped with a 4.3” TFT
colour display, while the fully digital instrument cluster makes the best
possible use of the capabilities of the Vespa MIA smartphone
connectivity system.
In addition to all this, to
mark the exclusivity of this special celebratory series, each Vespa 75th comes
with a Welcome Kit including an elegant Italian jacquard-silk scarf with
handsewn hems, a vintage steel Vespa plate, a personal Owner’s Book
and eight collector postcards with images from the eight decades of the
Vespa story.
THE VESPA LEGEND
In 75 years
of history (Piaggio registered its patent on 23 April 1946) and nearly
19 million vehicles on the road in five continents, Vespa has given the
entire world a new gear, spreading as it has across the world's roads, uniting
youngsters from very differing and distant cultures in a unique passion. The
first truly global mobility brand, Vespa has become a common thread between
generations, used by all different groups in society, creating various cultural
phenomena particular to the different settings in which it has found itself, to
the point of becoming a protagonist and a distinctive trait. It has steered
habits, music and youth, and has accompanied countries and continents as they
have grown, racing alongside them in times of economic boom.
Now, as it
celebrates this wonderful milestone, Vespa is experiencing one of the happiest
moments of its long life.
Since 2004, when 58,000 vehicles were produced, the growth of the Vespa
brand has been constant and spectacular. More than 100,000 units were produced
in 2006, arriving at 180,000 in 2017 and passing the benchmark of 200,000 units
in 2018.
In the last
decade, more than 1,800,000 new Vespa vehicles have been produced and taken
out on roads all over the world.
Today, Vespa
is a more global brand than ever before, a real citizen of the world,
produced at three production sites: Pontedera, the plant where Vespas
have been built uninterruptedly since 1946 with production destined for Europe
and Western markets, the Americas included; Vinh Phuc, in Vietnam, which
serves the local market and the Far East; and India, at the ultra modern
Baramati factory, opened in April 2012 to manufacture Vespas for the
Indian market.